Squire’s Café Bar
How do we position the Café Bar as a foodie destination for customers to unwind and indulge?
Squires Café Bars are an important part of the garden centre’s retail experience, offering customers a place to unwind and indulge.
Our challenge was to raise awareness of the fantastic food and drink on offer, building the café bar as a destination in its own right – a special meeting place to enjoy great food with family and friends.
We built on our work for the master brand to develop a premium brand to complement the new show stopping interiors. Pairing a sophisticated racing green with a modern secondary palette of coral, pink and mint green we maintained a modern heritage aesthetic while differentiating from the garden centre. Our photographic approach centred on the enjoyment of food to bring warmth and a human touch to the brand across all collateral.
“We have achieved the highest ever numbers in the last two Net Promoter Score surveys since the brand refresh.”
CREDIT @PERQSTUDIONikki Burton: Design
Laura Beccaria: Strategy