How do we attract a modern retail audience whilst maintaining gardening expertise at our heart?

Family-run Squires Garden Centres has been in business since 1936. Its 16 sites provide a relaxing shopping experience as well as inspiration for your garden. 

Despite steady growth, the brand presentation had become inconsistent and dated and was holding back new customer acquisition. Initially asked to support with a signage refresh, we encouraged the team to focus on the business’ position at the heart of the community, with expertise and experience that makes Squire’s more than just a place to buy greenery and grow bags.