Shelter
How do we create a flexible, iconic and integrated corporate partnership proposition that drives fundraising revenue for Shelter?
While it’s one of the UK’s best-known charities, Shelter is on a mission to change perceptions of what ‘homeless’ means.
The charity wanted to create a new creative concept to support its corporate fundraising work which was simple for partners to buy into, easy for consumers to shop, and which highlighted that homelessness can happen to anyone. Even families like yours.
Give the gift of home.
An emotive proposition centred around the warmth, comfort and security of ‘home’.
The challenge was creating a campaign that hinted at Shelter’s new brand identity due to launch later that year, whilst maintaining the current brand equity.
Moodboard
