Mars

How do we engage and empower Associates to be the change across Mars?

Mars Inc. is focusing on the future by putting people at its heart. The User Centricity team had got off to a great start activating a network of change agents but needed strategic communications support and impeccable design to drive excitement, engagement and action across Mars’ global sites. 

Helped recruit 15,000+ associates

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Featured in Forbes

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Shortlisted for Best Employee Engagement Award, The B2B Marketing Awards, 2021

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Helped recruit 15,000+ associates 〰️ Featured in Forbes 〰️ Shortlisted for Best Employee Engagement Award, The B2B Marketing Awards, 2021 〰️

Where they were…

They had the existing User Centricity identity in place but needed help strategically and creatively to bring the movement to life.

We conducted 30+ global interviews and hosted comms workshops to get to the heart of what UC meant to Mars.

Prosci ADKAR® Model

Using the ADKAR model we created a strategic comms approach designed to grow a movement with real momentum.

  • Help Associates understand why User Centricity matters.

  • Help Associates who want to join the UC Movement, supporting and taking part in everything we do.

  • Help Associates understand the skills and behaviours to implement User Centricity.

  • Help Associates apply User Centricity — when they’re doing it for themselves, we know change is happening.

  • Help Associates to sustain the change and celebrate their User Centric mindset.

01. Awareness

Help Associates understand why User Centricity matters.

Monthly newsletters | Yammer content | Office comms
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02. Desire

Help Associates who want to join the UC Movement, supporting and taking part in everything we do.

bags | badges | book marks | t-shirts | stickers
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03. Knowledge

Help Associates understand the skills and behaviours to implement User Centricity.

uc hub | Community calls
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04. Ability

Help Associates apply User Centricity — when they’re doing it for themselves, we know change is happening.

UC handbook
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05. Reinforcement

Help Associates to sustain the change and celebrate their User Centric mindset.

recognition cards | merch
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Results

2018

1,200 Associates

90 Champions

2019

+15,000 Associates

500 Champions

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