Reach Apprenticeship
How do we inspire the next generation of construction professionals.
Berkeley Homes Apprenticeships programme is aimed at encouraging 16-year-olds and over to become the next generation of construction specialists for Central London. Back in 2016, they needed a brand built to inspire this generation to enrol straight into the workplace and get stuck in from an early age.
With this in mind I developed a brand ethos of ‘Inspiring tomorrow’.
Inspiring tomorrow is about daring you to begin. Encouraging you with a positive and empowering tone of voice to embrace your full potential with the tools to secure a brighter and better future.
CREDIT @EvolveAgencyNikki Burton: Design