Oakhaus

How do we help an oak frame construction company connect with audiences on an emotional level?

We were asked to refresh and streamline Oakhaus, an oak frame building company, which had grown organically as the brand took off, leaving it somewhat disjointed and tricky to navigate. We also had to consider a concern that some consumers have around oak’s propensity to change with age.

Home buying is an emotive purchase. Many house builders focus on selling the ‘best’. Instead this brand needed to create a connection with oak, including repositioning its weathering as a positive feature.

Our strap line ‘homes that grow with you’ repositioned weathering as a lux feature, while wood textures disrupted the usually clean residential market aesthetic. We moved away from putting a house or oak frame in every shot, instead focussing on the experience of living, and taking the brand beyond product. A lifestyle aesthetic differentiated Oakhaus from its competitors and drove emotional engagement with audiences across its website, advertising and brochures.