Mike’s Table

How do we bring a premium supper-club proposition to life while retaining a clear social purpose?

Mike’s Table is a supper club with a difference. Every ticket sold pays for someone referred by a charity partner to enjoy the same restaurant experience, for free.

We were so inspired by this non-profit that we offered our services pro bono to lead a brand evolution that would better reflect the passion and quality of these chef-created meals.

We started by attending an event and speaking to guests about their experiences, using these insights to guide our brand workshop. We developed a campaignable strapline – ‘It’s on me’ – to summarise the proposition and paired this with a minimalist pattern and bright, warm visual identity that reflects the playful and literal representation of the 1-1 ticket structure.