ICIS Digital
How do we position ICIS Digital as a customer-centric platform?
Market intelligence provider ICIS was excited about the global launch of its refreshed customer platform. Previously, users would have to access a pdf to get the ‘latest’ market reports – a format that dated as soon as it was downloaded.
We knew the new platform’s dynamic data and advanced analytics provided great customer benefits – but were also conscious of people’s general aversion to change.
Shortlisted for Best Sales Enablement Campaign, The B2B Marketing Awards, 2021
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Shortlisted for Best Sales Enablement Campaign, The B2B Marketing Awards, 2021 〰️
Actionable Insight. Quality Decisions.
An integrated, localised global campaign that centred on the user. The new platform didn’t just deliver change for change’s sake – it drove customer benefit.
3 phases
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Focus on informing customers about the changes to expect and to spark curiosity about the ICIS online platform.
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Excite customers and prospects about the ICIS online platform, positioning us as a digitally-native partner and creating engaging content for them to discover.
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Communicate the fully launched campaign, reinforcing messaging from previous phases and building out the future-focused narrative.
