ICIS
How do we make a corporate brand more human and emotive?
Petrochemicals, energy and fertilizer market expert ICIS was enhancing its customer experience with a new insights platform.
A heritage brand with decades of experience, ICIS was responding to customer demand by developing new digital tools to help them stay ahead.
Best Use of Direct Mail
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B2B Marketing Awards Winner 2019
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Best Use of Direct Mail 〰️ B2B Marketing Awards Winner 2019 〰️
Power your decisions.
A benefit-led strap line putting the customer need at the heart of the campaign.
Looming price increase
ICIS needed to encourage customers to make the most of their credits and reward them for spending ahead of the 2019 deadline.
Take the credit.
Positioning the credit-spend as a vital part of customers being able gain insights and do their job with confidence.
Results
Power your decisions
The campaign was executed in just 11 weeks and resulted in a campaign reach of 83.8m with over 60,000 existing and potential customers accessing the new platform.
Take the credit
The campaign delivered 200% against target revenue, with USD350K directly attributable to the coin DM. Furthermore, 18 credit accounts converted into the more lucrative subscription model.
Winners
Best Direct Mail Award,
The B2B Marketing Awards, 2019